A proposed change to the City of Ojai’s hotel tax, also known as the transient occupancy tax (TOT) rate will appear on the March 3, 2020 ballot as “Measure C.” This measure will provide the City of Ojai’s registered voters an opportunity to approve or disapprove a hotel tax increase from 10% to 15%.

Ballot Question: Shall the measure to fund capital improvement and other projects by imposing an additional 5% special transient occupancy tax (hotel tax) on hotel guests, expressly confirming the existing “rent” definition as including resort fees, cancellation fees, parking fees, and similar fees, raising approximately $1,300,000 – $1,700,000 in additional annual revenue to fund City capital improvement and maintenance projects, including street paving; and fire mitigation, code enforcement, and climate change mitigation; until voters decide otherwise, be adopted?

The City has received several questions asking what types of projects the City could complete if Measure “C” passes. These are projects that have been proposed or discussed by the City in recent years, but lacked funding.

Priority Projects:
Street Maintenance (Road Overlays) $12,000,000
Wildfire Prevention (inc. Tree Maintenance) $2,500,000
Parking Lot Rehab/Improvements $3,000,000
Park Improvements (Sarzotti, Libbey, etc.) $7,280,000
Stormwater Drainage Rehabilitation $1,000,000
Water Conservation/Groundwater Replenish $1,200,000
Emergency Communication Signboard $50,000
PRIORITY SUBTOTAL $27,030,000

This list is for informational purposes to help understand City funding needs. Upon passing of Measure “C,” projects must be considered and approved by City Council. The costs are estimates.

The proposed hotel tax increase would raise an additional $1.3 to $1.7 million annually for these projects.